About Sean Butcher

Hello, I’m Sean, Founder of Reflect Consultancy!

I started my career in 2009, after graduating from University with a degree in Journalism. With no idea what to do next, and plonked right in the middle of ‘the great recession, I eventually managed to find a job writing content for a personal injury claims website. Keyword stuffing my days away, this is when I discovered SEO.

Wanting to develop my skills, knowledge (and let’s be honest, my salary!) quickly, I then moved to my first agency where I really had the opportunity to immerse myself in the world of SEO and digital marketing.

Working my way up in seniority across various agencies over the next seven years, I then become a Head of SEO in 2016, where, along with working with clients and delivering campaigns, I was responsible for growing and nurturing a rapidly-growing team.

My passion for people development had started.

Witnessing the impact I could have on the people that I worked with filled me with a sense of achievement that I never realised was possible – and certainly not something I was getting from SEO!

As such, I committed to pursuing a career in people development. I helped to coach, mentor and nurture many members of the team that I had built, and created processes which allowed the agency to have clear, consistent and fair ways to grow and progress its people.

Moving into a people-focused role on a full-time basis, I completed my qualifications in HR Management and Coaching and Mentoring to back up the practical knowledge I had already gained.

I finally realised what I wanted to do in my career for the long-term; I felt excited about the work I was doing every day, and the impact it could have on people’s lives.

Now, I’m on a mission to help agencies create great places to work.

I love agencies – I wouldn’t have been working within them for so long if I didn’t! They are amazing, exciting, fast-paced environments with so many opportunities to learn and progress, with a sense of team camaraderie that you don’t get in many other workplaces.

Yet, I see so many things that could make them really great for the people that work within them with a little help in the right direction.

So, I’ve decided to take my experience and expertise to agencies across the UK and beyond. I now partner with ambitious, people-focused organisations that really want to build a culture around continuous personal and professional development, and in turn, create teams which are highly engaged, and high performing.

If this sounds like you, I’d love to chat!

Relevant accreditations

CIPD Level 5 in Human Resources Management

ILM Level 5 in Effective Coaching & Mentoring

Level 3 Mental Health First Aider

Some of my achievements

Industry conference speaker – highlights have included my two people/culture focused talks at BrightonSEO, the recordings of which you can access below:

I am an awards judge, including the 2022 Company Culture Awards and UK Search Awards.

I’ve won and been shortlisted for awards my work, including:

Want to know more? Get in touch!